Why Is Our Chicken Bone Broth a Smaller Size?
Since launching our new Chicken Bone Broth, we’ve had a few questions about the smaller jar size compared to our Beef Bone Broth.
So we asked Dilara, who formulated the range, to explain.
Why the smaller jar?
Dilara: "As a brand, we want to live up to our beef product, which you all consume and love. So that meant that, you know, we had to create a product that was similar in macros, in function and in flavour. That all comes with sourcing really premium, good quality ingredients, and that naturally drives the cost up. So what we thought was doing a smaller format first to make it more accessible to people. And, you know, that way people can come in and trial before having to commit to a larger jar."
Alicia: "Especially with a new product. It's hard to commit to something you haven't tried before, so this size is perfect for that. I know that I use this two to three times a week now, and it goes pretty fast.
We hear you, and watch this space, because something else might be coming." 👀
